Menu

Developing Your Food Brand Workshop 10th May in York

Published: 26 April 2017 by KTN

Date: 10 May 2017

Location:

  • regional
  • agritech

A strong brand is important for any business, no matter how big or small. A brand is how a company appears to the public and how you attract customers. This includes your logo, image, story and presentation.
 
Professor Bob Doherty leads this workshop, drawing from his experience as Head of Marketing at Divine Chocolate.
 
The workshop will cover how to develop your unique brand story and how to design both product and communication strategies including digital marketing approaches. We will look at practical tools and will use real like case studies to show success and lessons learnt.
 
By the end of the workshop, you will have knowledge of new techniques and tools to strengthen your brand performance. The workshop will last for 3 hours, during which you will be able to ask any individual questions you might have.
 
We will be serving lunch from 1pm, giving you the chance to network, and our Business Vision and Strategy Masterclass will take place in the afternoon.
 
About Professor Doherty
Professor Bob Doherty is Chair of Marketing at the University of York’s Management School. Prior to his move into academia, Bob spent five years as Head of Sales and Marketing at Divine Chocolate, creating the brand and bringing it to market.  
 

@ask FIN | 06 Dec
RT : Interested in working on the science of making healthy new snacks? and are looking for a PhD st… https://t.co/Ef4ZoPNoX6
@ask FIN | 05 Dec
Food scraps could be turned into environmentally friendly plastic packaging https://t.co/sbyvqA63uZ
@ask FIN | 04 Dec
Blockchain explained https://t.co/oMZvWcdQAS via
@ask FIN | 04 Dec
Both a worry and an opportunity BBC News - Most adults living unhealthy lifestyles https://t.co/05QMQTEiYP
@ask FIN | 26 Nov
RT : As part of the Knowledge Transfer Partnerships Programme between and (Shotts) Limi… https://t.co/8wfoSzrHYv
@ask FIN | 26 Nov
RT : Only 1 week left before deadline to send in your application to for the Knowledge Transfer Manager for… https://t.co/jUwGauf3sP
@ask FIN | 16 Nov
@ask FIN | 12 Nov
RT : STFC's B4I provides access to unique laboratories & world class researchers. Find out how STFC can help so… https://t.co/2hjbAroFK4
@ask FIN | 08 Nov
RT : Our FIN steering group chair is a winner! Congratulations Ian https://t.co/Rx7lZniSo5
@ask FIN | 07 Nov
Come and work with KTN! We have vacancies for a new Knowledge Transfer Manager in Agri-Food, and also in Materials,… https://t.co/VuthsXCjQV