Developing Your Food Brand Workshop 10th May in York

Published: 26 April 2017 by KTN

Date: 10 May 2017

Location: Innovation Way, YO10 5BR, York

  • regional
  • agritech
A strong brand is important for any business, no matter how big or small. A brand is how a company appears to the public and how you attract customers. This includes your logo, image, story and presentation. Professor Bob Doherty leads this workshop, drawing from his experience as Head of Marketing at Divine Chocolate. The workshop will cover how to develop your unique brand story and how to design both product and communication strategies including digital marketing approaches. We will look at practical tools and will use real like case studies to show success and lessons learnt. By the end of the workshop, you will have knowledge of new techniques and tools to strengthen your brand performance. The workshop will last for 3 hours, during which you will be able to ask any individual questions you might have. We will be serving lunch from 1pm, giving you the chance to network, and our Business Vision and Strategy Masterclass will take place in the afternoon. About Professor Doherty Professor Bob Doherty is Chair of Marketing at the University of York’s Management School. Prior to his move into academia, Bob spent five years as Head of Sales and Marketing at Divine Chocolate, creating the brand and bringing it to market.
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